Small Business Web Site Advertising
MicroManaged Media, Inc. strives to get their web sites listed in the top of the SERPS. When the site ranks well for targeted keyword phrases, the traffic is the kind that is ready to buy the small businesse's products and services.
Getting ranked well in the search engines, and especially in Google, should be
everyone's top priority, but it is not your only priority. There are other ways to get qualified traffic to your site and in fact some of them can yield results in the next hour.
Small Business Advertising Tool: PPC
Pay Per Click Advertising (aka PPC) - The most popular way to advertise and you can set up an account with Miva, Google, Yahoo and MSN and have traffic, at a cost, coming to your site within the next hour. These are the "sponsored listing" along the top, right and bottom of the results page en you do a search. This can be a costly method of advertising your small business web site, but it can be effective as well. We suggest you start very slow but keeping your daily budget low and your search terms limited.
Small Business Advertising Tool: Affiliate Marketing
The new and growing way to promote your product or service. You pay other webmasters for sending your site visitors that actually do what ever it is you want them to do: buy something, sign up for a news letter, request a quote, call or visit your store, etc. This Cost-Per-Acquisition (CPA) model is growing in popularity, because you, the advertiser, pay nothing if the visitor does nothing. There can be large outlays involved in setting this up. There are Affiliate Marketing Networrks that will promote your program. Click Bank, Commission Junction and Share-a-Sale are a few of the more popular ones.
Coming Soon: Pay Per Post and Contextual Advertising