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Small Business Organic Search Results or Pay Per Click

Natural Search is a greater benefit to your business than PPC

Look at the top, right and bottom of the results page of the major search engines. Google, Yahoo and MSN all have sponsored listings where you can bid to be listed. For most small businesses this is a smart way to get listed today and possibly get new customers today. On the other hand, the rest of the page and the part that most actually click on, are know as the organic or natural search results.

These free search listings are have lots of competition and it takes skill and work to get listed there. The top ten listing are where small businesses want to be, because this is where business is transacted. For maximum exposure, you really need to be listed in the top two or three listings of the organic results. Very few will click on the paid listings at the top, right side or those tucked away at the bottom. PPC will bring you some business, but it is a fraction of those looking for your product or service.

In fact, studies show that the organic listings will get tow and a half times more click throughs than the PPC (paid) listings on the same page. Conversions, the searcher that acts on the offer you present, is 30% higher in the organic section than the sponsored listings. Those top two organic results will get 70% of all the click on any given page of results. It has been calculated that you will get three times the chances to tell your story if you are listed in the free listings. That's powerful!

Small Business Fact: Google is the Big Dog

About seven out of ten searches are conducted exclusively through Google. The bottom line is, you must get listed in Google and get listed high for money words that convert into an action that puts money in your wallet. An example of a money word is emergency dentist 30066 as opposed to simply dentist. The person searching this term is going to spend money and spend it soon. Make sure he spends it at your business. Call MicroManaged Media, Inc. now. 770-8785-3589

Organic Listings Give the Small Business Person Three Times the Opportunity than PPC

You have a great product or service that people need. You just need to tell them about it. If you could get that shot, them they would choose your product or service.

Getting listed in the organic searched for terms that real people use then you will get more of those opportunities and they will choose you more often.

Small Businesses Search Engine

 Marketing: The New Yellow Pages

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