10. Use Social Media to Boost Serps
Social Media can often generate more traffic for a small business website than search engines. This theory is also valid for local searches. Social networks like Twitter and Facebook have terrific sales potential; you can advocate for your business without paying a dime, while you also reach the people you need. Local groups on social networks are of special value, because a vast majority of those who use the sites are there from the area your are interested in.
11. Ask For Reviews And Testimonials
Testimonials and reviews from clients are a great business utensil. They are similar to recommendation letters for your business. Yet, in the SEO world, they can also take on another role. Sites do exist for the sole purpose of publishing such recommendations. This is a great way to generate business. Sites such as Yelp and Merchant Circle are notable ones to look into, but it is feasible that there might also be other sites that pertain to your specific location, ones that can produce more results.
12. Create Separate Pages For Different Locations
When your business operates in multiple locations, this makes the task more difficult. It is simply impossible to optimize each and every single one of them. You cannot have keyphrases such as “heating and air conditioning Dallas, Los Angeles, New York, Montreal, Mexico City.” If such is the case for you, it is then necessary to go ahead and create separate pages for each of your different locations. If you have locations world wide, you can also create different sites on country specific domains. For example, if you have a location in London, use a uk.co. However, this is only reasonable is your business does actually have locations in multiple countries. If this is not the case, then simply use a separate page for your locations.
These easy to follow helpers for optimizing your site for local searches do work, especially if you are a business that relies on local markets. If you have tried some of the tactics mentioned above, but not all of them, give the ones you haven’t attempted a shot. You will either see positive or negative impacts on your ratings, and at the very least you will discover what does and does not work your you.