The Internet is a world wide source, but it does not add up if your business is local and you focus on reaching a global consumer base when your customers live relative close to where you are located. Local businesses extend their reach to the rest of the world is simply a wasteful use of resources. Call your Plumber and Air Conditioning SEO specialist for help at 678-460-7601. We have examples of our successful SEM to show you.
A good alternative would be to focus on what you can do that will benefit your business on a local level. Yet, you might be questioning how to go about doing so, especially because of the fact that the World Wide Web is a global outlet and Google does not categorize their websites by locale. Here are the steps that are necessary if you want to go local with SEO and be successful at the very same time.
1. Use Keywords In Your Location
The best way to bring business to a local level is to simply use your location in your keywords. A good example to illustrate this would be the following: If you are in Las Vegas and you sell water heaters, your most important keyword phrase should be “water heater Las Vegas” because this includes both the location of your business and the type of services you provide. This will also attract those who might be looking for what you offer in the area where you operate.
2. Use Your Location In Metatags
Metatags are relevant for search engines, and you should not forget to include your location when entering your additional keywords that pertain to the pages of your website. It is absolutely necessary to have your location in the keywords that are used in the body of the text. If you fail to do so, it may become suspicious to those viewing your pages when your body text does not include your location as a keyword, but your tags have them all over the map.
3. Use Your Location In Your Body Text
It is of great consequence if you fail to include keywords in the body text, as the are very significant.
If your web copy is optimized for “life insurance” only, this will not do you any good when trying to improve your rankings with “life insurance Los Angeles.” Therefore, it is necessary to make sure that your keywords include your location.
4. Take Advantage of Yahoo Local and Google Places
Both Yahoo Local and Google Places are great choices for submitting to. Their sole purpose is to include you in their listings for a specific location.