5. Create Backlinks With Your Location As Anchor Text
It may be somewhat difficult to acquire organic backlinks with your location as anchor text. This happens because some keywords that include locations do not sound natural. For example, “air conditioning Atlanta” is not grammatically correct. Although you will rarely be able to have organic inline links with such phrases modeling the sample, it is possible to use them in the name field so that you may comment on blogs. If the blog is dofollow, you will still be sent a backlink that comes with anchor text, something that is quite helpful for SEO.
6. Get Your Heating and Air or Plumbing Company Listed In Local Search
Search engines that are on a global level can bring lots of traffic. However, depending on your location, local search engines might prove to be more profitable. A local listing, like Google Places, on a search engine might stand for a search engine that is specific to your area or, more commonly, for your country. For example, Baidu is perfect if your are shopping your product on the Chinese market.
7. Secure a Listing In Local Directories
Local directories need to be in your sights, too. You may believe that people do not read directory listings. However, that is far from the truth. For example, the Yellow Pages are one of the first directories people use when they are in search of a specific product and a local vendor.
8. Run Locally-Targeted Adwords Ad Campaigns
One of the most effective ways to push targeted, local traffic to your heating and air or plumbing website is by using the aid of locally-targeted ad campaigns. Both classifieds and PPC ads are two potential choices that work well.
9. Occasionally Check Your Keywords
Checking the most updated search volume of your keywords is smart because erratic movements in search volumes are quite regular. If people do not search “life insurance Los Angeles” anymore because they have chosen to use other search words, it is a waste of both your time and money to continue optimizing “life insurance Irving.” In addition, it is also necessary to keep tabs on what keywords your competitors are using, because this will give you an idea of which keywords are working well and which ones are not.