You can find varying opinions about the terms Search Engine Results Web page (SERP) and PageRank, often referred to as PR, but has nothing to do with press releases. Many say these two are completely different, independent and they are not related with each other while others say they are proportional, as one decreases the other follows and as the other improves, the first one one increases. The professionals at MicroManaged Media, Inc are have almost a decade of experience in search engine marketing and are to explain the importance of these two terms. We can explain the differences, too. One just got to have open mind as well as understand the formula that is presented through the Google Corporate Technology.
What Exactly is SERP?
SERP is listing of website pages shown or delivered by Search Engines (Google in this case)
SERPs for "Arlington Heat Pump"
when you and other internet surfers type a keyword or keyword phrase int the search box. For instance, when you search for “arlington heat pump”, you’ll see results like in the picture to the left. By the way, MicroManaged Media owns that #1 result and sells the leads to a Dallas area air conditioning contractor.
Google displays a list of websites (normally ten per results page) that is considered pertinent based on the keywords you were looking for. The first page or top SERP is the most important page of all. to hold a posture within the top ten sites that will be listed.
The top position on the first page of the SERPs even gets more clicks than the top paid position. We work hard to ensure that this is how our clients websites are listed. The “Holly Grail” is to be first in the organic, natural or free results, because that position gets up to 70 percent of all the clicks. But as you are finding out, there is nothing free about a listing here. Still the ROI is far greater than running an Adwords campaign.
Creating a rank in this important results page will heighten the chances of being visited by folks looking for your plumbing or air conditioning service because very few will scroll down on the page, much less go to the next page to find a contractor.
Continue reading at What is PageRank?
