Mesquite Heating and Air Conditioning, Inc. Launches SEO/SEM Site

Mesquite Heating and Air Conditioning, Inc.

I want to say thank you to Gary and Carla Thurman for choosing MicroManaged Media, Inc. to do a complete make over of their Mesquite air conditioning repair website. They chose my search engine marketing company based on performance, not promises. Gary saw first hand how our air conditioning websites were dominating the Dallas air conditioning search engine results.

Helping Small Business Websites Get Found

Gary and Carla were running into the same problems you are having. The Yellow Pages, newspapers, radio and billboard don’t work anymore. Their potential clients are now looking for air conditioning repair contractors on the internet. They had a high school student put together a site a couple of years ago, but it wasn’t producing.

The site was not search engine optimized at all. The home page title was simply “Home”. Their small business website just wasn’t coming up in the search engine results high enough to get seen by prospects looking for air conditioning repair and installation services.

The few potential clients that found the site did not convert into sales. This was both an image problem and a content problem. Another problem was that the kid that did the original work has moved on. They couldn’t update the site. I designed a new air conditioning website that contained a tremendous amount of original content that both educates the prospective client and is search engine friendly. Now they can update it or hire a third party. We offer continuing SEO/SEM services and I hope they allow me to continue to update the site, but they could do it if they chose because the site can be worked on from any computer.

The website now has the kind of content that Google, Yahoo and Bing love and will rank high in the search engine results. I also added several blog posts and built many off site links to the site from other air conditioning and furnace repair related websites. Small business owners don’t usually know about the importance of links and social bookmarking because you can’t see them. I also sat up a Google analytics account so they can readily see what keywords website visitors are using to find their site.

Making the Phone Ring

Once the residents of Mesquite find the site, they will spend time there looking over the informative articles. My goal was to create a feeling of trust and knowledge that Gary’s company really knows what its doing.  Potential clients will pick up the phone and call Carla at their Mesquite a/c service company. I told Gary that after that its up to him.

The following is what their air conditioning website is all about: