Small Businesses Search Engine Marketing
You spent a lot of money on a site that no one can find unless they
type your exact name into the search engine box. Other than giving you a
"professional web presence", what good is it?
There are two things you as a small business owner must understand about web sites:
- There is the part you see, which is very important,
- There is the part you don't see, which is even more important.
So often, companies want to get on the web because its the thing to do. Its the new "yellow page ad". Every one of your competitors are there. Your clients and prospective clients are there. As a small business. you can't afford not to be there, too.
Small Business Sites Must Be Seen to Be Heard
That's when you came across that web site that for just $39.95 a month, you
could have a professional and down right beautiful web site in just a few
clicks. So you jumped in. It looks great. But only you can find it. So, like the
proverbial "tree in the forest that fell", instead of asking "does anyone hear
it?", you ask does anyone see my site? No. 
Rank Well in Google to Be Heard
Our web sites are about just one thing: conversions. A conversion, in this case, is the person that just searched for your service or product to buy from you. First they must find you. Then they must like what they see and then they must act, be that pick up the phone or call you for an appointment.
That can't happen if they don't find your web site in the top two or three organic listing in Google. Yes there are other search engines, and their traffic will be important to the success of your business. But Google gets almost 70% of all the searches. That's what makes the search engine so important to local small businesses.
New June 2008 - Small Business Web Site Advertising
